Consumer demands of online travel retailers vary little from those using traditional travel agents, according to research presented at the Travolution Summit.

Clearly state the price, be honest, make prices easy to compare, provide information about activities and ensure someone is available to talk to.

At the same time, such long-standing concerns about holiday brochures as out-of-date information, hidden fees and misleading descriptions are among the worst experiences of travel website users - alongside technology-related issues such as slow downloads and broken links.

The findings are from research revealed exclusively at this week’s Travolution Summit by  Frommer’s Unlimited , the digital division of US-based Frommer’s Travel Guides.
 Joel Brandon-Bravo, Frommer’s Unlimited general manager, told the Summit: “People want transparent pricing. You would be surprised how many people still want to spea